8:00 AM | BREAKFAST — Provided at University Club of Louisville
9:00 - 9:50 AM | WHAT MAKES A GOOD WEBSITE
In this presentation you'll learn how to critique your own website and better understand the elements and content that attract more traffic, reduce friction during the guest experience, and adequately tell your story to the digital world.
10:00 - 10:50 AM | STRATEGIC PRICING: HOW TO MAXIMIZE OCCUPANCY AND PROFIT
Learn how to set the right price for your property using variable and dynamic pricing principles to account for occupancy, seasonality, and your competition. Learn how to identify your peak and shoulder seasons, when to use minimum nights, sliding rates, specials and packages, gift certificates, and more.
11:00 - 11:50 AM | PRACTICAL AI APPLICATIONS FOR YOUR BUSINESS
Attend this demystifying and eye-opening presentation to learn actionable ways you can use AI to save time and increase revenue for your business.
12:00 PM | LUNCH — Provided at University Club of Louisville
1:00 - 1:50 PM | ADA: PITFALLS TO AVOID & BEST PRACTICES
This session will cover the importance and challenge of both physical and digital ADA accessibility and potential liability.
2:00 - 2:50 PM | TECH TOOLS USED BY SUCCESSFUL OPERATORS
This session will cover tech tools available to owners to automate some time-consuming facets of their hospitality businesses.
3:00 - 3:50 PM | UNDERSTANDING GOOGLE TRAVEL AND GA4
We will go over the importance of Google Travel as well as recent updates to Google Analytics, also known as GA4.
4:00 - 4:50 PM | Q&A: SEASON INNKEEPERS EXPERIENCE SHARE
This panel of season innkeepers will share their experiences and answer questions from the audience.