We Invite You to Join Us For...
Kentucky INNKEEPERS

Educational Summit 2023
DECEMBER 4-5


We Invite You to Join Us For... Kentucky INNKEEPERS
Educational Summit 2023
DECEMBER 4-5

Independent Lodging Professionals – Educational Summit, Tour of B&Bs, and Networking Event!

Independent Lodging Professionals
Educational Summit,
Tour of B&Bs, and
Networking Event

Topics to be covered:

Tech Tools Used by Successful Operators
– ADA Compliance: A Good Offense Is The Best Defense
– Rate Management Trends
– Google Analytics and Google Ads
– What Makes a Good Website - Industry Trends
- Digital Relationship Marketing

Topics to be covered:

Tech Tools Used by Successful Operators
– ADA Compliance: A Good Offense Is The Best Defense
– Rate Management Trends
– Google Analytics and Google Ads
– What Makes a Good Website - Industry Trends
- Digital Relationship Marketing
EDUCATIONAL SUMMIT SESSIONS
MONDAY | DECEMBER 4, 2023
8:00 AM | BREAKFAST — Provided at University Club of Louisville

9:00 AM - NOON | ASPIRING & NEW INNKEEPER TRAINING
Are you ready to explore the facts, fallacies, and fantasies of operating an independent lodging property? We will help you get a good start by discussing a wide range of topics including licensing, breakfast service, financing, and more!

12:00 PM | LUNCH— Provided at University Club of Louisville

1:00 - 5:00 PM | LOUISVILLE B&B TOURS & RECEPTION
Come tour local bed and breakfasts and build important network associations.
EDUCATIONAL SUMMIT SESSIONS
TUESDAY | DECEMBER 5, 2023
8:00 AM | BREAKFAST — Provided at University Club of Louisville

9:00 - 9:50 AM | WHAT MAKES A GOOD WEBSITE
In this presentation you'll learn how to critique your own website and better understand the elements and content that attract more traffic, reduce friction during the guest experience, and adequately tell your story to the digital world.

10:00 - 10:50 AM | STRATEGIC PRICING: HOW TO MAXIMIZE OCCUPANCY AND PROFIT
Learn how to set the right price for your property using variable and dynamic pricing principles to account for occupancy, seasonality, and your competition. Learn how to identify your peak and shoulder seasons, when to use minimum nights, sliding rates, specials and packages, gift certificates, and more.

11:00 - 11:50 AM | PRACTICAL AI APPLICATIONS FOR YOUR BUSINESS
Attend this demystifying and eye-opening presentation to learn actionable ways you can use AI to save time and increase revenue for your business.

12:00 PM | LUNCH — Provided at University Club of Louisville

1:00 - 1:50 PM | ADA: PITFALLS TO AVOID & BEST PRACTICES
This session will cover the importance and challenge of both physical and digital ADA accessibility and potential liability.

2:00 - 2:50 PM | TECH TOOLS USED BY SUCCESSFUL OPERATORS
This session will cover tech tools available to owners to automate some time-consuming facets of their hospitality businesses.

3:00 - 3:50 PM | UNDERSTANDING GOOGLE TRAVEL AND GA4
We will go over the importance of Google Travel as well as recent updates to Google Analytics, also known as GA4.

4:00 - 4:50 PM | Q&A: SEASON INNKEEPERS EXPERIENCE SHARE
This panel of season innkeepers will share their experiences and answer questions from the audience.
MONDAY | DECEMBER 4, 2023
8:00 AM | BREAKFAST — Provided at University Club of Louisville

9:00 AM - NOON | ASPIRING & NEW INNKEEPER TRAINING
Are you ready to explore the facts, fallacies, and fantasies of operating an independent lodging property? We will help you get a good start by discussing a wide range of topics including licensing, breakfast service, financing, and more!

12:00 PM | LUNCH— Provided at University Club of Louisville

1:00 - 5:00 PM | LOUISVILLE B&B TOURS & RECEPTION
Come tour local bed and breakfasts and build important network associations.
SAVE THE DATE
DECEMBER
4th - 5th 2023
LOUISVILLE, KY
SAVE THE DATE
DECEMBER
4th - 5th
Louisville, KY
TUESDAY | DECEMBER 5, 2023
8:00 AM | BREAKFAST — Provided at University Club of Louisville

9:00 - 9:50 AM | WHAT MAKES A GOOD WEBSITE
In this presentation you'll learn how to critique your own website and better understand the elements and content that attract more traffic, reduce friction during the guest experience, and adequately tell your story to the digital world.

10:00 - 10:50 AM | STRATEGIC PRICING: HOW TO MAXIMIZE OCCUPANCY AND PROFIT
Learn how to set the right price for your property using variable and dynamic pricing principles to account for occupancy, seasonality, and your competition. Learn how to identify your peak and shoulder seasons, when to use minimum nights, sliding rates, specials and packages, gift certificates, and more.

11:00 - 11:50 AM | PRACTICAL AI APPLICATIONS FOR YOUR BUSINESS
Attend this demystifying and eye-opening presentation to learn actionable ways you can use AI to save time and increase revenue for your business.

12:00 PM | LUNCH — Provided at University Club of Louisville

1:00 - 1:50 PM | ADA: PITFALLS TO AVOID & BEST PRACTICES
This session will cover the importance and challenge of both physical and digital ADA accessibility and potential liability.

2:00 - 2:50 PM | TECH TOOLS USED BY SUCCESSFUL OPERATORS
This session will cover tech tools available to owners to automate some time-consuming facets of their hospitality businesses.

3:00 - 3:50 PM | UNDERSTANDING GOOGLE TRAVEL AND GA4
We will go over the importance of Google Travel as well as recent updates to Google Analytics, also known as GA4.

4:00 - 4:50 PM | Q&A: SEASON INNKEEPERS EXPERIENCE SHARE
This panel of season innkeepers will share their experiences and answer questions from the audience.


kentucky sites collage

SUMMIT HIGHLIGHTS

* New Innkeeper AND Aspiring Innkeeper Intensive Workshop Session
* Innkeeper Education & Professional Development
Featuring the ResNexus Academy - "Optimize Your Business"
* Tour of B&Bs and Networking Socials
* Discounted B&B Accommodations Available
* Open to ALL Innkeepers, Independent Lodging Owners, Airbnb/Short-Term Operators, and Hospitality Workers
* Event Tote Bag to include Industry Vendor samples and special discount offers
For more information, please contact us:
phone: 859.481.4403
email: info@kentuckybb.com
kentucky sites collage

SUMMIT HIGHLIGHTS

* New Innkeeper AND Aspiring Innkeeper Intensive Workshop Session
* Innkeeper Education & Professional Development
Featuring the ResNexus Academy - "Optimize Your Business"
* Tour of B&Bs and Networking Socials
* Discounted B&B Accommodations Available
* Open to ALL Innkeepers, Independent Lodging Owners, Airbnb/Short-Term Operators, and Hospitality Workers
Event Tote Bag to include Industry Vendor samples and special discount offers
For more information, please contact us: phone: 859.481.4403
email: info@kentuckybb.com.