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25th Annual Kentucky Innkeeper's Educational Conference,
Aspiring Innkeeper's Training, and Exhibitor Showcase
Monday, March 18, 2013, 9am-5pm
The Signature Club at Lansdowne, Lexington, KY
"INNspiration for Your Best INNkeeping Year Yet"
An educational conference for all Kentucky Innkeepers and Aspiring Innkeepers to promote Professional Development, awareness of Industry Trends, and Helpful Tips for increased Business Success!
Aspiring Innkeeper's Training (Sunday, March 17, 1-4pm)
Industry Speakers and Exhibitors from across the U.S.
INDUSTRY KEYNOTE SPEAKER:
Sherri Carter - DobayDesign & Online Marketing
WORKSHOP TITLE: "Your Website: Leverage Your Core! The Powerhouse Inside Today's Social Driven Online Marketplace"
WORKSHOP DESCRIPTION: A fresh look at approaching social media as a channel to present content an innkeeper already has: the content on their website! Tame the overwhelming task of engaging in social media by working with your website's destination content, events, recipes, food, wine and more. Leverage your own website content to create dynamic social dialogs in a snap! Includes specific take aways for Facebook, Pinterest, Twitter and Google +.
- Strategy & Planning
- Developing an Online Marketing Plan
- Management & Operations
- Food Glorious Food
- Professional Enrichment
Welcome Reception at The Lyndon House B&B
Lunch with Speakers and Exhibitors
Vendor Trade Show AND Special Discount Offers
BBAK's Annual Meeting and Awards Presentation
Door Prizes, Silent Auction, and Fellowship with your Fellow Innkeepers.
ENJOYABLE - EDUCATIONAL - REWARDING - AND INNSPIRING!
REGISTER FOR THIS EXCITING EVENT: