Bed & Breakfast Association of Kentucky

PRESS RELEASE 2/1/2011: Experts Inspire Current and Aspiring Innkeepers

Noted innkeeping consultants Peter Scherman and Rick Wolf, a.k.a. The B&B Team®, will be the keynote speakers at “INNspiration for Exceptional Sales Results and Excellent Guest Service,” the  2011 Kentucky Innkeeping Educational Conference and Vendor Trade Show on March 14 and 15 at Historic Boone Tavern in Berea, Ky.

A full-service inn brokerage and consulting firm headquartered in Virginia and Maine and operating nationwide, Scherman, Wolf and other Team members help aspiring innkeepers realize their dream of owning a bed and breakfast inn. They have served current and aspiring innkeepers from Maine to Florida and from New Jersey to California.

“Our job is to tell you what you need to know, so you can make educated decisions about what serves your best interests,” notes the Team on its website. “You can count on us to be frank in our assessments – and we have a passionate commitment to client communications.”

“Aspiring Innkeepers will have a full-day, highly professional training workshop provided by The B&B Team® and experienced innkeepers that will provide them with everything they need to know to launch their innkeeping career,” noted Todd Allen, BBAK president and owner/innkeeper.

Interested innkeepers may register for the conference, which is presented by the Bed & Breakfast Assoc. of Kentucky (BBAK), at www.kentuckybb.com, “Annual Conferences.” An Early Bird Discount is offered to those who register by February 15. Conference fees do not include accommodations, an additional $89/night, at participating bed and breakfast inns in Berea as well as at Boone Tavern.

Workshop topics include “Green Lodging Solutions,” “Print and Online Social Media Marketing,” mobile websites, packaging specials and hosting retreats and weddings. Jeffrey Newman, who studied at the Culinary Institute of America in New York and is executive chef at Boone Tavern, will present culinary specialties. The BBAK will launch its iPhone app and introduce “Better Way To Stay,” a nationwide promotional campaign.

A vendor trade show and Kentucky Bourbon and Wine Cook-Off will take place during the conference. Other events: B&B tour and dessert social; wine and cheese tasting; and “Taste of Berea” dining excursion. The conference will include networking opportunities, door prizes, silent auction and a raffle to win a membership in the Professional Association of Innkeeper’s International and 2012 Conference Registration.

Get inspired or get your money back

The BBAK is offering a 100 percent money-back guarantee for attendee satisfaction. Additionally, the first 10 registrations at www.kentuckybb.com will receive a “Featured Inn” placement on the BBAK website for the quarter – a $50 value.

According to Allen, innkeepers who join the BBAK by February 15, 2011, will receive these incentives: the $99 conference registration member rate (non-BBAK members pay $149); a 50 percent discount off membership dues for 2011 (regular dues are $225 for 4 or fewer guest rooms; $275 for 5 or more guest rooms; and “Featured Inn” placement on the BBAK website for the second quarter of 2011.

Vendors who wish to reserve a booth to present their products/services during the conference’s Trade Show on March 15 should contact Allen at 859-336-3075. More than 250 innkeepers from Kentucky, Indiana, Illinois, Ohio, Virginia, West Virginia and Tennessee have been invited to attend “INNspiration for Exceptional Sales Results and Excellent Guest Service.”

MEDIA CONTACT: Todd Allen

Bed & Breakfast Association of Kentucky

BBAK President and Marketing & Promotion Committee Chairperson

info@kentuckybb.com

1-800-281-8188/toll-free; 859-336-3075